Chiew Ai Chin
SUMMIT – DAY2 – 23 July 2026
Breakout Session: Why Coaching Works: The Science, The Stories, The Scale
In a fast-changing world, the quality of conversations can shape real outcomes, but does coaching truly make a difference?
This session explores the impact of coaching on individuals, leaders, and organisational culture, blending psychology, neuroscience, and real organisational practice.
We look at what makes coaching effective, how it differs and overlaps with mentoring, and why it is becoming an essential leadership capability.
Through real examples, including coaching implementation within CIMB, participants gain a practical understanding of why coaching works and how it drives transformation.
Ai Chin Chiew is the Founder & CEO of BestOfMe, one of Asia’s leading digital coaching platforms, built to democratise access to coaching at scale. In just three years, she has grown BestOfMe to a network of over 400 professional coaches across 16 markets.
A professionally qualified actuary who found her true passion in developing people, Ai Chin brings over 17 years of leadership experience in the financial services industry, including her role as Chief Strategy Officer, where she led large-scale transformation, digital, and growth initiatives across regional markets.
Driven by a mission to impact 1 million lives through coaching, she now
works with organisations across financial institutions, MNCs, and
government agencies to build coaching cultures and unlock leadership
potential. Her work has helped senior leaders strengthen executive
presence, overcome self-doubt, and drive meaningful behavioural change.
Ai Chin is an ICF-certified coach (ACC) known for her practical, outcome- driven approach that turns insight into action and creates real, lasting transformation.