02 & 03NOV



Culture Work: Transforming micro-conversations with coaching to curate preferred futures

02 November 2023, Thursday, 830 PM

Culture, often perceived as a vast and intangible force, is fundamentally crafted through the accumulation of micro-conversations that occur in the corridors, boardrooms, and virtual spaces of our organizations. Each interaction, no matter how brief or seemingly inconsequential, contributes to the broader tapestry of organizational identity and values. 

In this session, we explore the transformative realm of “Culture Work” through highly interactive exchanges in session. Here, we underscore how coaching, as an intentional dialogue, has the unique power to shape these micro-conversations towards preferred futures of people at work. By utilizing the DOQ (Dialogic Orientation Quadrant), an original framework by Dr. Haesun Moon, we will make these often-invisible conversations both visible and workable. 

Drawing from compelling research and rich case studies, we will learn together how we can curate preferred stories of purpose, possibilities, and progress of individuals and teams, transforming the very foundations of how culture is shaped and experienced.

Dr. Haesun Moon

Executive Director, Canadian Centre for Brief Coaching

09 & 10NOV



Future-proof Leaders & Purposeful Living

09 November 2023, Thursday, 830 PM​

Lyssa deHart, MCC

Author, Educator, Coach



0830 AM: Registration

Future of Work Culture

Social Impact

0900 AM

Kareen Woo, PCC

ICS Organizing Chair,
ICF Malaysia Vice President

Ken Ng, PCC

ICF Malaysia Charter Chapter President

Opening Note

Coaching - Quo Vadis?(Where are you going?)

1000 AM

The coaching profession is plagued by the charlatan problem: “coaches” are selling multi level marketing schemes, promise clients health and wealth in no time for a huge fee or even exploit clients in cult-like organizations. As the Instagram coaching brigade is growing, shouts for a “professionalisation” are getting louder. 

ICF, EMCC, AC and many other local organizations have heard the cry and are offering coaches a path to demonstrate their level of professionalism and buyers of coaching security of hiring a “professional” coach. The three organizations are following different routes to fulfil the needs of coaches and buyers of coaching. Each approach has advantages and disadvantages for the profession and it is still unclear where the journey will end.  In this keynote, you will learn about the different approaches, the advantages and drawbacks of each approach and finally, what you can do as a coach and as a buyer of coaching to deal with the resulting complexity. You will be inspired to reflect on how you demonstrate the quality of your coaching and plan next steps for your future development as a “professional” coach and buyer of “professional” coaches.

Kirsten Dierolf, MCC

Executive Coach & Author

Keynote 1


Coaching Ecosystem

1100 AM


Lecturer and Entrepreneur in Residence, INSEAD

Jihane Labib MCC, ACTC

ICF Professional Coaches Global Board Director

Panel Discussion 1


Navigating Practice with AI: Insights, Decisions, and Strategies for Coaches

1015 AM

Explore the dynamic intersection of coaching and Artificial Intelligence (AI). Uncover how AI is revolutionizing coaching practices, providing coaches with powerful insights, informed decision-making, and strategic enhancements. In this engaging session, we will also showcase live demos of AI tools that amplify coaching strategies. 

Al-Falaq Arsendatama, MCC

Founder of Coaching Indonesia and Visecoach

Keynote 2
0245 PM
Partner Showcase 1

To be filled

Partner Showcase 2

To be filleds

Partner Showcase 1 & 2


Shaping the Region through Coaching

0430 PM

M Nur Fannie Prasetyo, PCC

President of ICF Jakarta Charter Chapter

Czarina B. Teves, CALC

President of ICF Philippines Charter Chapter

Dr. Nijira Bumroonggit,

President of ICF Bangkok Charter Chapter

Panel Discussion 2




0830 AM: Registration

Future-Proof Leaders Purposeful Living

Building Your Brand Presence

0900 AM

In this talk, we explore the importance of brand presence for coaches and how it can shape their success in the highly competitive coaching industry. Our speaker will share valuable insights and strategies to help coaches establish a distinctive brand presence, effectively communicate their unique value proposition, and build a strong reputation to attract and retain clients.

Freda will share the significance of brand presence as the sum total of a coach’s reputation, visibility, and perceived value within their target audience.  Topics covered identifying and creating a powerful and personal brand, navigating the digital landscape and continuous brand development.

She will also share techniques on how to establish thought leadership in building a strong coaching brand presence and tips to enhance visibility through content creation, sharing insights, participating in speaking engagements, and networking.

Freda Liu

Broadcast Presenter / Author / Adjunct Professor

Keynote Speaker 3

Hopeful Conversations with Parents & Couples

1000 AM

Parenting and marital relationships are intricately connected.  Parents with a strong marital relationship can feel mutually supported when they go through challenges in parenting.  However, marital relationships can often be stressed by challenges of parenting too.

This session is about how coaches can have a hopeful coaching conversations with parents and couples such they can co-create an optimistic vision of what they want and can generate their own effective solutions.

Drawing from more than 20 years of experience working with fathers, parents and couples as Co-founder of Centre for Fathering Singapore,  the speaker will share helpful insights on how the solution focused coaching approach can help parents and couples appreciate the success they already achieved and be able to co-create small steps to further progress towards their future perfect in their parenting and relationships.  

Special focus will be given to coaching parents of teenagers who are perhaps the most stressed lot, not because they are weak parents but because of the stage in life of their teenagers.  It is at this stage that solution focused coaching becomes a useful hopeful language that helps both the parents and the teenagers or young adults thrive.

Edwin Choy

Parenting Coach

Breakout Sessions


Life Coaching

1130 AM - Details to be furnished soon
Panel Discussion 3


0145 PM - Details to be furnished soon

Live Coaching on Stage

Details to be furnished soon… 

Coaching Demo
0245 PM - Details to be furnished soon
Partner Showcase 3

To be filled

Partner Showcase 4

To be filled

Partner Showcase 3 & 4


Shaping the Future through Coaching

0430 PM

Rosarii Mannion, PCC

ICF Professional Coaches Global Board Chair ​

George Ang

Director & Main Shareholder, Eng Food Holdings Pte Ltd

Loganathan a/l Balakrishnan

Chief Human Resources Officer, Habib Jewels Sdn Bhd

Ken Ng,

ICF Malaysia Charter Chapter President

Panel Discussion 4


to pre-summit
to ICS